En Español>>Líderes: Axel 'LOLA" Rosa
Axel Lola Rosa is an Artist Manager and the founder of South 25 Entertainment
“I’m an Artist Manager learning something new daily, and I love connecting with other music/entertainment-related individuals. The goal is to put all New Orleans on the Map, not just my Latino Community. So let’s connect y’all!”
Where are you from? I was born at Charity but raised in Metairie. If you know, you know! My heritage is Honduran.
What is your favorite plan in New Orleans? I love to grab a to-go drink at Good Friends in the French Quarter and stroll around, then jump on the streetcar and wander on Magazine St. for snacking and shopping at various places.
What is your favorite food? Honduran food! But overall, everything. I’m a big boy, and that’ll never change!
What kind of hobbies or activities do you enjoy? Walking at the lakefront, spending time with my close friends and their kids, and volunteering. I love attending food-focused festivals and events and, of course, going to live music shows! I also enjoy reading entertainment/gossip and business-related articles.
Where did you go to school? I graduated from Grace King High School in Metairie. I earned my Associate Degree in Business & Management from Delgado Community College. Later in life, I earned my Bachelor’s & Master’s in Entertainment Business from Full Sail University in Orlando, FL.
What does your job entail? I handle all business affairs for music artists and entertainers I represent. I currently manage a local Latin Artist, E.D.G. El Agresivo, which includes financing and managing his brand and music marketing, scheduling and finding recording studios, producers, engineers, and other collaborators.
Why did you get into this field? The industry caught my attention as a child. I used to buy CDs with my allowance and listen to them while reading the credits. I was fascinated with production and the behind-the-scenes. I also read tabloid and pop culture magazines and got upset hearing how some of my favorite artists signed record deals that did not financially benefit them. So, I decided to educate myself and use my powers for good!
What do you enjoy the most about your job? The awesome people from different walks of life that I get to collaborate with and eventually befriend!
What is the best advice you’ve received? I have three memorable tips: 1. Do everything as it was for God and not for me, a client, or a boss, with love and respect. 2. Always be humble, don’t speak but listen. 3. Write everything down!
How do you support your community? I volunteer for non-profit organizations. I am on the Board of the Hispanic Chamber of Louisiana Young Professionals Committee. Currently, we are raising money for our scholarship fund!
What makes you proud of being in New Orleans? That I am actually from here. Our city is unique and the closest thing to Europe if you think about it! When you share that charisma with the outside world, whether going on vacation or a business trip, those people get a feel for our city based on our mannerisms and how we like to have a good time! Business-wise, I’m proud because I stand out in my unique industry, and it’s bringing light to the Music City we should be known for.
What makes you proud of your heritage? The delicious food we make, the sense of unity when I run into another Latino at the store or park, and what some Latinos have accomplished in the U.S.A. and our home countries!